About Rebecca
Rebecca L. Roby is a seasoned legal executive specializing in intellectual property, advertising law, and brand protection. With more than two decades of experience, she has held senior counsel roles at leading global companies such as Red Bull and Hard Rock International, where she led global trademark strategies, litigation management, and marketing law compliance.
She holds a JD from Washington University School of Law and a BA from Mount Holyoke College, and has been recognized in the WTR 300 for her impact on intellectual property law.
My Journey with PNET
2025 marks my 10th anniversary from surviving a Pancreatic Neuroendocrine Tumor.
In April 2015, as a mother to a 13-month-old little girl, I was diagnosed with a Pancreatic Neuroendocrine Tumor, often referred to as a PNET.
Imagine driving down a Florida highway in the middle lane with your daughter in the car seat in back and out of nowhere, with no warning, feeling or sensation, you start throwing up. I grabbed my daughter’s diaper bag from the front seat and used that as a receptacle. This was the third time in about two weeks that out of the blue I began throwing up. I knew something was wrong. I could not attribute it to something I ate or a bug going around when the incidents were that far apart. I listened to my body and took myself to the ER after arranging care for my daughter…
Areas of Expertise
Intellectual Property & Brand Protection
Extensive experience in global trademark portfolio management, brand enforcement, and litigation strategy for international companies.
Marketing & Advertising Compliance
Specialist in advertising law, claims substantiation, influencer agreements, and risk mitigation across traditional and digital platforms.
AI & Corporate Legal Strategy
Trusted advisor on AI policy development, compliance frameworks, and commercial law, including contract negotiation and vendor agreements.
Media/News
Insights, publications, and events shaping the future of marketing and AI
Whether you’re seeking guidance on brand protection, AI compliance, or global trademark strategy, Rebecca Roby brings unmatched expertise and dedication.
